Zygmunt Bauman & David Lyon. #

“Facebook ‘active users’ was the prospect of two things they must have been dreaming of, yet without knowing where to seek or find them, before (and until) Mark Zuckerberg’s offer to his fellow students in Harvard appeared on the internet. First, they must have felt too lonely for comfort, but found it too difficult for one reason or another to escape their loneliness with the means at their disposal. Second, they must have felt painfully neglected, unnoticed, ignored and otherwise shuttled on to a side- track, exiled and excluded, but once again found it difficult, may impossible, to lift themselves out of their hateful anonymity with the means at their disposal” (Bauman & Lyon, 2016: 25).

Bauman, Z. & Lyon, D. (2013). Liquid surveillance. Polity Press. Page 25.